Salt n Soap: Online Retailing of Food and Groceries
商品編號：9B20M152
出版日期：2020/08/28
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：business model;online retailing;customer lifetime value;India
難易度：5 - MBA/Postgraduate
內容長度：11 頁
地域：India
產業：Other Services
事件年度：2019
In January 2020, the founder and chief executive officer (CEO) of Salt n Soap, an online retailer of food and groceries in Kolkata, India, was reviewing the company’s strategy and business model. Salt n Soap had been in operation for six years, and now offered nearly 15,000 food and grocery (F&G) products of 1,000 distinct brands through its online retailing website. However, the Indian online F&G retail industry was highly competitive. Salt n Soap had a limited business footprint, mainly concentrated in Kolkata, India and unlike its competitors, it had not raised external equity funding. The CEO had to quickly reassess the current business model and strategy and prepare for the oncoming challenges from an increasingly competitive business environment. The decision had to be made before the end of the month so that any strategic changes could be implemented within the current financial year.
教學手冊：Salt n Soap: Online Retailing of Food and Groceries - Teaching Note
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