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Facebook: A Business Model Under Attack

Evguenia Iskra; Ali Taleb

商品編號:9B20M106
出版日期:2020/02/06
再版日期:
商品來源:
商品主題:General Management/Strategy; International Business; Sustainability
商品類型:Case (Pub Mat)
涵蓋議題:Profitability;Ethics;Crisis Management;Data Privacy;Busines Model
難易度:4 - Undergraduate/MBA
內容長度:17 頁
地域:
產業:Information; Media & Telecommunications
事件年度:2019

By 2019, Facebook Inc.’s (Facebook’s), popular social media and social networking service (known as Facebook) that launched in 2004, had emerged as one of the world’s largest market capitalizations. Over its 15 years, the company had experienced public relation incidents that led to controversies regarding its social media business model. Most criticism related to the unethical ways the company had handled its users’ personal data. By 2019, the level of mistrust from users had skyrocketed alarmingly. Many analysts questioned the company's willingness to deal with data privacy concerns, with some alleging that its business model was fundamentally unethical by design. Clearly Facebook's chief executive officer and his team needed to step back and reflect on the company’s next steps.

教學手冊:Facebook: A Business Model Under Attack - Teaching Note
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