CredEx Fintech: Managing Dual Business Models
商品編號：9B20M105
出版日期：2020/09/06
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy; Sustainability
商品類型：Case (Field)
涵蓋議題：Fintech, business model, B2B, B2C
難易度：5 - MBA/Postgraduate
內容長度：9 頁
地域：China
產業：Finance and Insurance
事件年度：2018
Launched in 2010, CredEx Fintech Co. Ltd. (CredEx) operated until 2017 as a mobile credit platform, connecting lenders and borrowers in the Chinese small- and microcredit market. In 2017, the Chinese government introduced a regulation to address misconducts in the credit market. As a result, CredEx needed to transform by utilizing mobile credit technology to enable and support licensed financial institutions to explore mobile credit markets. In 2018, however, this change posed many challenges, such as how to add a new business model that served enterprise consumers as well as how to manage dual business models.
教學手冊：CredEx Fintech: Managing Dual Business Models - Teaching Note
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