Cowbell Brewing Co.: Building a Destination Brewery
商品編號：9B20M029
出版日期：2020/02/26
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy; Sustainability
商品類型：Case (Field)
涵蓋議題：growth, complexity, business model
難易度：4 - Undergraduate/MBA
內容長度：13 頁
地域：Canada
產業：Retail Trade
事件年度：2017
In late May 2018, Grant Sparling, chief development officer at Cowbell Brewing Co. (Cowbell), a high-growth destination brewery located in rural Blyth, Ontario, was considering the company’s long-term growth strategy. Whereas most craft breweries started in leased commercial space, Cowbell opened its doors in the summer of 2017 with a state-of-the-art brewing facility, packaging operation, bar, and restaurant, all housed in an iconic barn-style building on land owned by the Sparling family. Sparling was considering a range of expansion projects, including increasing Cowbell’s brewing capacity, launching a working farm concept, building a 15,000-capacity event venue, offering a bus shuttle service to and from London, constructing an on-premises hotel or inn, and opening a second restaurant location, possibly in Toronto. But how should he decide on the next offering to fuel Cowbell’s growth and expansion?
教學手冊：Cowbell Brewing Co.: Building a Destination Brewery - Teaching Note
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