Shoppers Stop Limited: Developing ‘Sense and Respond’ Capabilities (A)
商品編號：9B20D015
出版日期：2020/11/09
再版日期：
商品來源：
商品主題：Operations Management
商品類型：Case (Field)
涵蓋議題：Retail, Supply Chain, Services, IT
難易度：5 - MBA/Postgraduate
內容長度：9 頁
地域：India
產業：Retail Trade
事件年度：2011
In January 2013, the chief executive officer and the department heads of Shoppers Stop Limited, India’s largest department store chain, met to discuss the Indian government's imminent clearance of direct foreign investment applications by major global retailers. To prepare for the upcoming challenges from international competition, the head of the non-apparel department was asked to prepare a strategy. After discussions with the other department heads, he decided to recommend a sense-and-respond business model. However, he was unable to complete his plan because the head of distribution and logistics was unavailable until the following week.
In part B of this case, the head of the non-apparel department met with the head of distribution and logistics to assess the advantages and disadvantages of centralized and decentralized distribution and logistics structures. The head of the non-apparel department was considering an expansion to an online business, and knew that a dedicated, efficient, and cost-effective distribution and logistics system would ensure its success. He had a preliminary plan for a sense-and respond strategy but had some lingering questions. Which key elements of this strategy did the organization already possess? How could Shoppers enhance these capabilities in the future? Would the company need a major distribution and logistics restructuring to improve its sense-and-respond capability?
教學手冊：Shoppers Stop Limited: Developing Sense-and-Respond Capabilities (A) - Teaching Note
補充材料：