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General Motor: “Electrification” Capacity Constraints

Tingting Yan; Hubert Pun; Melissa Srock; James Preslar; Kate Plegue; Jillanna Meldrum

商品編號:9B20D007
出版日期:2020/12/05
再版日期:2020/11/11
商品來源:
商品主題:International Business; Operations Management
商品類型:Case (Field)
涵蓋議題:supply chain management;operations management
難易度:4 - Undergraduate/MBA
內容長度:6 頁
地域:United States
產業:Manufacturing
事件年度:2018

In mid-2017, a supply constraint analyst at General Motors (GM) was working on two electric vehicles: the Chevrolet Bolt EV for the US market and a similar Buick model to be marketed in China. GM had chosen to work with only one supplier for the vehicles’ lithium-ion battery: Morningside Power Storage of South Korea. However, since making that decision, consolidation in the freight shipping industry had led to higher shipping costs, and China had introduced regulations to restrict and discourage the importation of batteries. The supply constraint analyst needed to decide where the battery cell manufacturing and battery pack assembly should be located and the production levels necessary to meet, at the lowest cost possible, the needs of both the Chevrolet Bolt EV in the United States and the Buick version in China.

教學手冊:General Motors: “Electrification” Capacity Constraints - Teaching Note
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