Evelynn by Nicole Snobelen was an e-commerce clothing company based in London, Ontario, and was owned and operated by Nicole Snobelen. Snobelen had just been informed that a retail unit had become available for immediate occupancy at The Market at the Western Fair District in London (The Market). The Market housed a farmer’s market on the main floor and an artisan’s market on the second floor that featured distinctive locally handcrafted products. Snobelen had been waiting for a space to become available at The Market for some time, but now that the opportunity was becoming a reality, she wanted to thoroughly assess the quantitative and qualitative aspects of the decision before deciding to jump in.
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