Dough T.O.: A Sweet Expansion Opportunity
商品編號：9B20A082
出版日期：2020/10/30
再版日期：
商品來源：
商品主題：Entrepreneurship; Marketing
商品類型：Case (Field)
涵蓋議題：marketing;entrepreneurship;branding;food service industry;consumer behavior;expansion
難易度：4 - Undergraduate/MBA
內容長度：12 頁
地域：Canada
產業：Accommodation & Food Services
事件年度：2020
In early 2020, the co-founders of DOUGH T.O, an entrepreneurial venture launched in Toronto, Canada, were evaluating several expansion options. Since its founding in 2017, the brand had expanded its edible cookie dough business from its original pop-up model to one that included online sales and a catering business. The co-founders were considering five options: opening a permanent flagship location, offering franchise rights, distributing product through grocery stores, entering into strategic partnerships, or pursuing a unique, creative option by “thinking outside the box.” Regardless of the decision they pursued, the co-founders wanted to pave the way for their company to become a sustainable business.
教學手冊：DOUGH T.O: A Sweet Expansion Opportunity - Teaching Note
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