IDL: The enabler of the physical retail industry
商品編號：9B20A042
出版日期：2020/01/06
再版日期：
商品來源：
商品主題：Marketing
商品類型：Case (Field)
涵蓋議題：social network system
難易度：5 - MBA/Postgraduate
內容長度：10 頁
地域：China
產業：Retail Trade
事件年度：
IDL Innovation Hong Kong Co. Ltd. (IDL) was a well-known interior design company specializing in commercial retail centres. The design company’s goal was to help its partners create more value by presenting effective interior design. However, with the rise of e-commerce, the financial performance of the conventional retail industry had dropped significantly. To help the industry regain customers, the design company developed a new business framework that combined online components with traditional consumer social spaces, based on the common interests, wants, and needs of consumers. In September 2018, the design company transformed a shopping centre in Shijiazhuang, Hebei Province, China, that had been losing sales for some time. The shopping mall soon saw a substantial and consistent increase in foot traffic, sales, and revenue. The project was a great success for both the mall and IDL, but could this concept be also effective when applied to other projects?
教學手冊：IDL: Enabling the Conventional Retail Industry - Teaching Note
補充材料：