Receiver Coffee: Brewing Up Wholesale Customers
商品編號：9B20A010
出版日期：2020/02/24
再版日期：
商品來源：
商品主題：Entrepreneurship; Marketing
商品類型：Case (Field)
涵蓋議題：segmentation;growth;distribution
難易度：3 - Undergraduate
內容長度：8 頁
地域：Canada
產業：Accommodation & Food Services
事件年度：2018
Receiver Coffee (Receiver), a Prince Edward Island-based coffee roaster and cafe, had found success since opening in 2012. Co-owner Colleen MacKay and her partners were trying to grow the wholesale side of the business, selling high-end coffee to cafes, restaurants, and other businesses outside of their usual trading area, with a focus on Ontario and Quebec customers. Sales growth of wholesale coffee had been limited, despite the overall success of the brand in its home region. Receiver had a clear identity as a high-quality local coffee roaster, a well-defined set of marketing tactics including price and promotion, and ambitious growth goals. Now in 2018, the question for MacKay was how to go about finding a market that could take Receiver to the next level.
教學手冊：Receiver Coffee: Brewing Up Wholesale Customers - Teaching Note
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