AI-Driven Competitive Advantage Isn’t the Future—It’s Now
商品編號：9B19TF02
出版日期：2019/11/01
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商品來源：Ivey Business Journal
商品主題：Management Science
商品類型：Article
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內容長度：6 頁
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One still hears mainly about the potential of artificial intelligence (AI), but in fact, AI is currently being applied to practical effect across a range of industries. Further, the pipeline of initiatives already in motion suggests that the use of AI is advancing faster than many think. These were some of the key insights gained from a comprehensive scan of how more than 90 leading companies in 15 different industries use AI. The study, completed by A.T. Kearney, includes more than 100 distinct use cases. The authors found artificial intelligence being applied for four main purposes: performance improvement, customer experience, value generation, and cost management. According to the authors, firms should adopt the following guiding principles: a) focus on key use cases that have clear benefits and, ideally, are also synergistic; b) adopt a “how to enhance human experience and productivity” mindset, rather than a “how to automate” mindset; c) do not let enterprise legacy IT be an excuse for holding back; and d) don’t be slowed by “not invented here” thinking. In many use cases, external cloud-based, pay-as-you-go AI systems can deliver major advances more quickly than traditional in-house enterprise solution development.
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