Homesake: Homerun in Home Decor
商品編號：9B19M102
出版日期：2019/10/18
再版日期：2019/10/22
商品來源：
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：BusinessModel,Retail,India,Home Decor
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：India
產業：Retail Trade
事件年度：2014
In 2015, Homesake entered the home decor sector in India by designing, producing, and selling home decor products, including lighting, tableware, and wall hangings. By 2018, after three years in operation, Homesake had generated sufficient sales that its founder was ready to grow the business internationally; increase its traditional (offline) retail sales; and expand to hotels, bars, pubs, and restaurants. However, challenges related to a possible expansion were becoming evident, including the contractual nature of the labour force, inefficiencies in the supply chain, a constant need to design and develop new products, and the need to improve quality control and logistics. What would be the best course and business model for the founder to pursue to ensure Homesake's consistent growth in the future?
教學手冊：Homesake: Homerun in Home Decor - Teaching Note
補充材料：