KPN: How to Navigate the Digital Tides
商品編號：9B19M046
出版日期：2019/05/31
再版日期：2019/05/31
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：strategy;disruption;digital
難易度：5 - MBA/Postgraduate
內容長度：15 頁
地域：Netherlands
產業：Information; Media & Telecommunications;
事件年度：2018
In June 2018, the executive vice-president of Networks and Information Technology of KPN BV (KPN), Bouke Hoving, was evaluating the digital transformation of KPN, the leading telecommunications company in the Netherlands. Hoving had been an initiator of a turnaround that had started at KPN in 2014, after a financially and operationally hectic year. The entry into the market of over-the-top digital services, which used the Internet to bypass platforms the traditional telecommunications companies had once used to control access to customers, had forced KPN to act swiftly, fundamentally revisiting its strategy. By 2018, KPN was in much better shape. By working in agile ways, it had been able to respond more quickly to market and technological developments. Short-term survival seemed to have been secured. The question still to be addressed was how to accelerate KPN’s transformation with the aim of making KPN a winner in a world where digital dominated.
教學手冊：8B19M046;
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