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The Eastern Lotus Bank, Xiamen: Service Operations Management

Chong Wu; Hubert Pun; Xiuyu Zhu

商品編號:9B19D015
出版日期:2019/11/07
再版日期:
商品來源:
商品主題:International Business; Operations Management
商品類型:Case (Field)
涵蓋議題:customer-introduced viability, allocation, efficiency
難易度:5 - MBA/Postgraduate
內容長度:11 頁
地域:China
產業:Finance and Insurance
事件年度:2019

In 2019, the general manager of the Xiamen branch of Eastern Lotus Bank was facing difficulties overcoming customer-introduced variability, which significantly influenced the efficiency of the bank’s front-office service. She needed to analyze and summarize the different types of customer-introduced variability. Then she had to identify potential strategies that would enable the bank to accommodate this customer-introduced variability while maintaining a high-quality customer service experience. She also needed to decide how to allocate and arrange the limited human resources at the bank efficiently and effectively. To make these decisions, she had to systematically evaluate the efficiency and effectiveness of the front office under both pooled- and separated-resource allocation scenarios. For instance, how long did customers have to wait for services in each different resource allocation scenario? Moreover, how well were the limited human resources (staff) utilized under each scenario?

教學手冊:Eastern Lotus Bank, Xiamen: Service Operations Management - Teaching Note
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