OpenSky.tv: A New Business Model-Content Creation, Curation, Consumption, and Commercialization
商品編號：9B19A016
出版日期：2019/03/05
再版日期：
商品來源：
商品主題：Entrepreneurship; International Business; Marketing
商品類型：Case (Field)
涵蓋議題：marketing, entrepreneurship, Hong Kong
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：Hong Kong
產業：Arts; Entertainment; Sports and Recreation
事件年度：2016
OpenSky.tv was founded in 2016 with the objective of getting people back to watching video content on television. The founder wanted all video content to be accessible through an Internet connection on the viewer’s television. His company’s platform located and brought together programs and videos that were of interest to each viewer, so viewers could have their own personalized video channel. One full year after its launch, OpenSky.tv wanted to focus on the Cantonese market, and then concentrate on Mandarin and English audiences. The founder was wondering what his platform’s business model should be. How could he achieve his initial objective of creating a business-to-consumer (B2C) recommendation platform?
教學手冊：OpenSky.tv: A New Business Model-Content Creation, Curation, Consumption, and Commercialization - Teaching Note
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