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Ford Motor Company: Business Size Up and Financial Ratio Analysis

Zhichuan (Frank) Li; Xiaojun Zhu; Daniela Zapata; Tabish Munir

商品編號:9B18N027
出版日期:2019/01/14
再版日期:2019/02/13
商品來源:
商品主題:Finance
商品類型:Case (Pub Mat)
涵蓋議題:financial ratios, ratio analysis, size up, financial statement
難易度:4 - Undergraduate/MBA
內容長度:10 頁
地域:United States
產業:Manufacturing
事件年度:2018

In January 2018, an investment portfolio manager learned of a safety recall for Ford Motor Company (Ford) involving faulty airbags that failed to deploy upon collision. An investigation by U.S. regulators found that the company had been aware of these faulty airbags but had not taken proactive measures to mitigate the potential damage. As a result, in just one day, the share price for Ford dropped from $13.10 to $12.18 per share. The portfolio manager needed to anticipate the future of Ford and come up with a plan to protect his investors' wealth.

教學手冊:Ford Motor Company: Basic Financial Ratios - Teaching Note
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