True Buch Kombucha: Purposeful Growth
商品編號：9B18M188
出版日期：2018/12/20
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：strategy, financing, expansion, start-up, entrepreneurship
難易度：4 - Undergraduate/MBA
內容長度：9 頁
地域：Canada
產業：Accommodation & Food Services
事件年度：2017
Shortly after entering the kombucha market in Calgary, Alberta, True Buch Kombucha (True Buch) experienced significant growth. True Buch was sold from reusable kegs and in single-serving bottles at local markets and retailers. However, with such high demand for its product, True Buch was struggling to keep up. The reusable kegs that were on site at retailers required maintenance and refilling, and the maximum output of the homemade bottling line was only 1,000 single-serving bottles per day. In addition, True Buch’s production space was at capacity, and the owners had nothing left to invest. They had yet to take on any additional financing, but they knew some capital would be required to keep up with demand. In 2017, three years into the business, the owners were at a crossroads and contemplated the best approach to maintain their growth and expand.
教學手冊：True Buch Kombucha: Purposeful Growth - Teaching Note
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