Diana Uribe: Fighting the Viral Spread of Fake News
商品編號：9B18M123
出版日期：2018/09/07
再版日期：2018/08/24
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：fake news
難易度：4 - Undergraduate/MBA
內容長度：7 頁
地域：Colombia
產業：Arts; Entertainment; Sports and Recreation;
事件年度：2018
On August 31, 2016, a well-respected and highly influential cultural broadcaster and entrepreneur in Colombia was the subject of a fake news attack. A message started spreading over the WhatsApp messaging service wrongfully attributing to her a vociferous statement opposing the Colombian peace-making process. On September 2, 2016, she produced a disconfirming video, in which she made it clear that the statement was not written by her; that it did not represent her views; and that, contrary to what the statement said, she supported peace efforts. The video was posted on her official Facebook and Twitter accounts, and echoed by mainstream media. Unfortunately, the attack did not stop there. On several occasions between 2016 and 2017, the message was put in circulation again. The timing seemed connected to milestones in Colombia’s peace process. In February 2018, three months before the presidential elections in the country, the message started to circulate again. The entrepreneur wondered if there was anything else she could do to prevent further damage to both public opinion and her own reputation.
教學手冊：8B18M123;
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