Feed Green Ethiopia Exports: Stabilizing Product Quality and Price
商品編號：9B18M102
出版日期：2018/11/07
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Ethiopia , Export, Operations
難易度：3 - Undergraduate
內容長度：7 頁
地域：Ethiopia
產業：Agriculture; Forestry; Fishing and Hunting
事件年度：2015
In mid-2015, the managing director of Feed Green Ethiopia Exports PLC (FGE), one of Ethiopia's leading export companies, faced a pivotal decision. FGE specialized in herbs and spices, and the price of one of FGE's major products, paprika, had skyrocketed in the past six months. As a result, FGE had sustained a massive loss. This problem had taken a toll on FGE's profitability, and the company's future was on the line. The managing director needed to mitigate this problem and prevent it from occurring again. He saw three alternatives: FGE could maintain the status quo, operate its own farm in one of two locations, or purchase its spices directly from local farmers. Maintaining the price and quality of the products and providing excellent customer service were the company's main priorities, regardless of which option it chose.
教學手冊：Feed Green Ethiopia Exports: Stabilizing Product Quality and Price - Teaching Note
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