Knightsbridge Custom Homebuilders Ltd.: Commitment to Core Values
商品編號：9B18M083
出版日期：2018/08/05
再版日期：2018/04/05
商品來源：
商品主題：Entrepreneurship; General Management/Strategy
商品類型：Case (Field)
涵蓋議題：Real Estate Development, Strategic planning, Residential Development, High Rise Condo, Municipal Planning, Area redevelopment
難易度：3 - Undergraduate
內容長度：9 頁
地域：Canada
產業：Real Estate and Rental and Leasing
事件年度：2014
It was 2014, and the chief executive officer (CEO) of Knightsbridge Custom Homes Limited (Knightsbridge) had just purchased a site for his next project in the rapidly gentrifying East Village neighbourhood of Calgary, Alberta. He had built Knightsbridge on a commitment to three core values: finding great locations, catering to underserved markets, and providing niche products. Since it's founding in 1990, these values had remained the same, but the type of projects undertaken by Knightsbridge had changed dramatically. The company started by building infill homes in inner-city Calgary and estate homes on the city’s outskirts. Then it built multi-family homes in the suburbs and tackled a transit-oriented development in an established area. Now, the CEO was considering developing a no parking, high-rise condominium tower close to the downtown core. High-rise living without parking would be an entirely new concept in car-centric Calgary. Was developing a residential site without parking a viable plan in this growing city? Knightsbridge’s CEO needed to find an effective way to answer this question.
教學手冊：Knightsbridge Custom Homebuilders Ltd.: Commitment to Core Values - Teaching Note
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