您選擇的商品

White Gold In Benin: Chinese Investment In Cotton

Zhangfeng Fei; Xiaokang Zhao; Kejing Zhang; Alex Beamish

商品編號:9B18M003
出版日期:2018/01/17
再版日期:2020/08/28
商品來源:
商品主題:General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:CAGE distance framework, Global Value Chain, FDI, Hofstede’s national cultural model, small-scale technology theory
難易度:4 - Undergraduate/MBA
內容長度:11 頁
地域:
產業:Manufacturing
事件年度:2011

In mid-June 2011, the Chinese president of the China–Benin joint venture Benin Textile Company (Compagnie Beninoise des Textiles, or CBT) was deeply worried about the supply of cotton in Benin. Since 2009, CBT had faced significant challenges in obtaining a reliable cotton supply. In 2010, the company had already placed its cotton orders, but local Beninese cotton producers were unwilling to deliver cotton at the earlier agreed-on price due to the rising market price. CBT was forced to stop production for five months and could not deliver on numerous contracts. The president of CBT was unsure whether to stay in West Africa and if so, how to improve the cotton supply situation. He had four options: maintain the status quo and hope for improvements, withdraw from West Africa, buy cotton contracts from other countries, or invest in cotton production. Which would be the best option for his company?

教學手冊:White Gold In Benin: Chinese Investment In Cotton - Teaching Note
補充材料: