TEKCOM Corporation: Driving Future Growth
商品編號：9B18D019
出版日期：2018/08/16
再版日期：
商品來源：
商品主題：Entrepreneurship; International Business; Operations Management
商品類型：Case (Field)
涵蓋議題：Supply Chain Management, Operations Management and Strategy, Growth Strategy
難易度：4 - Undergraduate/MBA
內容長度：8 頁
地域：Vietnam
產業：Manufacturing
事件年度：2017
TEKCOM Corporation (TEKCOM) was one of the largest exporters of film-faced plywood (FFP) in Vietnam. The company experienced double-digit growth in its FFP trading business from 2005 to 2011. In 2012, TEKCOM ventured into FFP manufacturing. However, after building strong brand equity in both local and foreign markets as a mid-range FFP producer, TEKCOM faced a major constraint to its growth ambition. Veneer, a key raw material for making FFP, was in short supply in Vietnam. Sourcing veneer from overseas suppliers was expensive. Furthermore, the domestic FFP market was becoming increasingly competitive. An escalation in the company’s orders backlog, due to a severe shortage in veneer, led TEKCOM’s chief executive officer to review his company’s business model and strategy to sustain growth. In June 2017, TEKCOM was considering various options to address the supply shortage and the prospect of market expansion with new products. However, there were major risks associated with all available options.
教學手冊：TEKCOM Corporation: Driving Future Growth - Teaching Note
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