Equuleus Car Sharing Inc.: A Revenue Management Case Study
商品編號：9B18D015
出版日期：2018/06/07
再版日期：2018/05/07
商品來源：
商品主題：Entrepreneurship; Operations Management
商品類型：Case (Gen Exp)
涵蓋議題：yield management, car sharing, revenue managements, fleet procurement, rental car industry, net present value, autonomous vehicles
難易度：4 - Undergraduate/MBA
內容長度：3 頁
地域：Canada; United States
產業：Other Services
事件年度：2017
In 2017, Equuleus Car Sharing Inc. (ECS) was a relatively new player in the rental car industry, with annual revenues approaching US$100 million. ECS had experienced significant growth since its founding in 2014 due to its focus on low prices and a mix of high-demand vehicle types–specifically, minivans, sport utility vehicles, sedans, and economy cars. ECS management wished to examine the opportunity to purchase new vehicles through financing versus the traditional method of paying cash for dramatically expanding the fleet size. The goal was to develop a fleet purchasing strategy that maximized the present value of net income.
教學手冊：Equuleus Car Sharing Inc.: A Revenue Management Case Study - Teaching Note
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