Big Boss Cement: Stirring Up Industry Competition in the Philippines
商品編號：9B18A055
出版日期：2018/10/09
再版日期：2018/08/30
商品來源：
商品主題：International Business; Marketing
商品類型：Case (Pub Mat)
涵蓋議題：Philippines, Porter’s 5 forces , Marketing Strategy, Segmentation, Targeting, Positioning, STP, Surrogate Buyers
難易度：5 - MBA/Postgraduate
內容長度：10 頁
地域：Philippines
產業：Manufacturing
事件年度：2018
In January 2018, the Philippine cement industry changed forever with the entry of the 100-per-cent Filipino-owned cement manufacturing company Big Boss Cement Inc. (BBCI). When the company decided to set up shop with a cheaper, eco-friendly manufacturing process that promised less carbon emission, competition became fierce. BBCI planned to expand its capacity to take advantage of a growth in both infrastructure projects and local demand for cement, but it had to analyze the macro-environmental and competitive forces relevant in the context of its entry in the cement industry. It had to ascertain whether it could differentiate its product based solely on ecological appeal. BBCI also had to ensure that its environmentally-friendly brand promise would work, and anticipate potential obstacles to its success and determine how to counter these hurdles.
教學手冊：Big Boss Cement Stirs Up Industry Competition in the Philippines - Teaching Note
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