RONA Inc.: Was Being Bought Out the Best Option?
商品編號：9B18A053
出版日期：2018/08/14
再版日期：2018/07/08
商品來源：
商品主題：Marketing
商品類型：Case (Pub Mat)
涵蓋議題：strategic marketing, growth, acquisition
難易度：3 - Undergraduate
內容長度：13 頁
地域：Canada
產業：Retail Trade
事件年度：2016
RONA Inc. (RONA), a Canadian giant in home improvement retail, received an unsolicited offer of CA$1.76 billion from Lowe’s Companies, Inc., (Lowe’s) in 2012. Lowe’s, a U.S. company, was already operating in the Canadian market through a subsidiary, and its goal in acquiring RONA was to rapidly upscale its operations. RONA’s board of directors declined the offer. Lowe’s came back in February 2016 with a second offer worth $3.2 billion. Negotiations followed, the deal was completed in March 2016, and RONA officially became part of Lowe’s Canada in May 2016. One year later, the debate re-ignited. In October 2017, Lowe’s Canada’s president stated that he hoped to demonstrate within five years that this was the best option for RONA. Was it?
教學手冊：RONA Inc.: Was Being Bought Out the Best Option? - Teaching Note
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