Laurs & Bridz: Implementation of a Customer Relationship Management Solution
商品編號：9B18A004
出版日期：2018/01/26
再版日期：2020/02/26
商品來源：
商品主題：Entrepreneurship; International Business; Marketing
商品類型：Case (Field)
涵蓋議題：CRM, Customer Relationship Management, Sales Management, Pharmaceutical Selling, Marketing Strategy
難易度：5 - MBA/Postgraduate
內容長度：9 頁
地域：India
產業：Other Services
事件年度：2017
Laurs & Bridz Pharmaceuticals Private Limited (Laurs & Bridz) was a state-of-the-art generic pharmaceutical company that exported pharmaceutical products all over the world and specialized in providing combination drugs to the medical community. The company needed to deploy a customer relationship management (CRM) solution to strengthen its sales and marketing, and build robust systems to better track customers, strengthen customer relationships, and enhance sales-force productivity. In 2017, Laurs & Bridz was considering several CRM solutions, which had been shortlisted on the basis of features and price. Before it could invest ?50?million in the new system, Laurs & Bridz had to answer several important questions: Which of the available CRM solutions would best suit the firm? What would be the direct and indirect effects of implementing such a CRM solution? What kind of approach should the firm use to implement the solution? What obstacles could interfere with that solution’s successful implementation?
教學手冊：Laurs & Bridz: Implementation of a Customer Relationship Management Solution - Teaching Note
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