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A Digital Quick-Start Guide

Stijn Viaene;

商品編號:9B17TE04
出版日期:2017/09/01
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商品來源:Ivey Business Journal
商品主題:General Management/Strategy
商品類型:Article
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難易度: -
內容長度:3 頁
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In the digital space, what is the next big thing? Nobody knows. Nevertheless, today’s companies are under pressure to discover it. But chasing the digital holy grail can jeopardize management’s focus on what’s really important—digital transformation. One can read many books on how companies can accelerate digital transformation. But before you start planning, you should make one simple commitment: build digital into every project. Every opportunity to capture the creative power of digital technologies should adhere to the following four realities of competing in a digital world: 1) Customer experience is vital. 2) Customers are moving targets with short-lived attention and fragile brand loyalty. 3) Business ecosystems co-create value because no single organization possesses all the data, digital skills, and capabilities to win over today’s demanding and dynamic digital customers. 4) Digital platforms boost value co-creation and digital innovation strength is dependent on your ability to combine your digital assets with those of others. Use these four guidelines the next time you appraise an innovative idea or assess a project proposal.

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