Managing a Severe Crisis: PharmaCorp in Ukraine (Simplified Chinese Version)
商品編號：9B17MC085
出版日期：2018/08/09
再版日期：2022/03/28
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：subsidiary management;emerging market subsidiary;headquarters-subsidiary relations;crisis management;political risk;regional headquarters
難易度：4 - Undergraduate/MBA
內容長度：8 頁
地域：Ukraine
產業：Health Care Services;
事件年度：2015
In early 2015, the newly appointed country head of PharmaCorp’s operating unit in Ukraine faced internal and external challenges in managing the global pharmaceutical company’s operations in the crisis-ridden country. Since November 2013, Ukraine had undergone massive disruptions, including riots in Kiev, the annexation of Crimea by Russia, and a war in its easternmost region. Amid these economic and political turbulences, PharmaCorp Ukraine experienced plummeting sales, increased workload, amplified human resources issues, and decreased market share. Furthermore, the multinational corporation’s internal routines became less effective in the context of the crisis. Although the regional headquarters in Lausanne, Switzerland, offered guidance and resources, inefficiencies in responding to local issues emerged during the crisis. Should PharmaCorp exit the market? Or should it stay in Ukraine and revise its local marketing strategy by offering more innovative products? Should it implement cost-saving measures? Should the business model be revised to gain more autonomy for its operations? The country head was scheduled to meet with representatives from the regional headquarters and needed to prepare a comprehensive strategy for improving the local situation.
教學手冊：8B17M085;
補充材料：