Ivey Publishing: Making a Case for Paying the Price
商品編號：9B17M138
出版日期：2017/08/09
再版日期：2017/09/18
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Field)
涵蓋議題：ethics, value capture, power, persuasion, value, price, cost framework, copyright, publishing, property rights, intellectual property
難易度：4 - Undergraduate/MBA
內容長度：7 頁
地域：Canada
產業：Educational Services
事件年度：2017
In 2017, Ivey Publishing, a publisher and distributor of cases for the academic market, struggled with widespread copyright infringement, which affected its revenue stream. The digital revolution, which had an impact on so many other creative industries, including music, film, and computer software, had also affected the publisher.
Ivey Publishing’s sales team leader made a call to a business professor to elicit his support in encouraging his students to purchase cases from Ivey Publishing (rather than copying them from other students). Having failed to persuade this professor and others, the sales team leader reflected on what else she could do to strengthen Ivey Publishing’s financial performance.
教學手冊：Ivey Publishing: Making a Case for Paying the Price - Teaching Note
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