Kaffeine: The Nepalese Cafe Opportunity
商品編號：9B17M084
出版日期：2017/07/03
再版日期：2017/07/03
商品來源：Ivey
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：go-to-market;new business entry;porter's five forces;emerging markets;financial projections
難易度：2 - Intro/Undergraduate
內容長度：7 頁
地域：Nepal
產業：Accommodation & Food Services;
事件年度：2013
In early 2013, three young Nepalese entrepreneurs were deciding whether to launch Kaffeine, the first of a large chain of coffee shops, in Kathmandu, the capital city of Nepal. As experienced entrepreneurs, the partners were interested in a recently vacated location near Durbar Marg, a major street and shopping destination in Kathmandu that represented a unique opportunity to build a highly successful coffee chain. Coupled with the increasing trend in Nepal toward coffee drinking rather than tea, this was an opportunity the trio felt they could not pass up. The entrepreneurs had many things to consider, such as location, competition, target market, and how to measure the feasibility of this new venture.
教學手冊：8B17M084;
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