Karstadt Warenhaus GmbH: Do Department Stores Have a Future?
商品編號：9B15M089
出版日期：2015/09/18
再版日期：2015/09/11
商品來源：Ivey
商品主題：General Management/Strategy; International Business
商品類型：Case (Pub Mat)
涵蓋議題：Restructuring, private equity, strategic positioning
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：Germany
產業：Retail Trade;
事件年度：2013
At the end of 2013, Karstadt Warenhaus GmbH, the second-biggest German department store chain and one of the most traditional and well-known companies in Germany, was in a highly challenging strategic position. Following recent mismanagement, it had narrowly escaped insolvency. By the end of 2013, however, Karstadt was still struggling against competition in the retail sector. Could the newly appointed chief executive officer come up with a business model and strategic direction that would ensure the company’s continued existence and sustainable profits in the near future? Challenges that she had to address included increasing competition (e.g. from online shops), low liquidity, delays in necessary investments, and rising concerns about job security among employees. What strategic options were best for turning around the performance of the iconic 130-year-old department store chain?
教學手冊：8B15M089;
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