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Parker & Pine

Elizabeth M.A. Grasby; Brian Langen

商品編號:9B15A018
出版日期:2015/04/24
再版日期:2015/04/21
商品來源:
商品主題:Entrepreneurship; Marketing
商品類型:Case (Field)
涵蓋議題:Pricing strategy;communication;brand;Canada
難易度:1 - Introductory
內容長度:9 頁
地域:Canada
產業:Retail Trade
事件年度:2014

The co-founders of Parker & Pine must decide how best to launch their apparel company’s first product, the boxer brief for plus-sized men. With only a few small changes to be made to the product before a full-scale launch, the partners have two important marketing decisions to make: setting the selling price for the boxer briefs and deciding how best to market them alongside the Parker & Pine brand.

教學手冊:Parker & Pine - Teaching Note
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