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Tata Steel Zoological Park

Munish Thakur; Rajeev Sharma; Sachin Rawat

商品編號:9B14M127
出版日期:2015/04/17
再版日期:
商品來源:
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Sustainability;triple bottom line;business plan;India
難易度:4 - Undergraduate/MBA
內容長度:16 頁
地域:India
產業:Social Advocacy Organizations
事件年度:2012

Tata Steel Zoological Park (Tata Zoo) has been created on a large piece of land in the middle of a growing city. As its sponsoring corporation, Tata Steel, has become more cost conscious, there is pressure on the corporation to stop funding Tata Zoo. Some consultants are of the opinion that the land would be better utilized for commercial purposes. As a result, Tata Zoo now faces a dilemma: how can it generate finances and also serve its social and environmental initiatives?

教學手冊:Tata Steel Zoological Park - Teaching Note
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