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Readiness to Internationalize at Maynooth Natural Granite

Christopher Williams; Carolyn Burns

商品編號:9B14M093
出版日期:2014/07/30
再版日期:
商品來源:
商品主題:Entrepreneurship; General Management/Strategy; International Business
商品類型:Case (Field)
涵蓋議題:Formulating strategy;internationalization;cost and benefits;appraising;export locations;Canada
難易度:4 - Undergraduate/MBA
內容長度:7 頁
地域:Canada
產業:Mining; Quarrying; and Oil and Gas Extraction
事件年度:2014

While internationalization may present growth opportunities for Canadian small businesses, the challenges involved can be daunting. In August 2013 the founder and president of Maynooth Natural Granite was trying to decide whether he should expand his small business internationally. He was satisfied that he was able to turn his gravel pit into a well-recognized supplier of washed decorative rock in Ontario. However, the president was concerned that his success could be short-lived, as Ontario had a saturated gardening market. As he explored new international opportunities he must decide whether he would be able to replicate his success in the new markets while balancing the responsibilities of his Canadian business interests and his family life.

教學手冊:Readiness to Internationalize at Maynooth Natural Granite - Teaching Note
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