Smartphone Industry in 2013: Samsung's Dilemma
商品編號：9B14M075
出版日期：2014/06/18
再版日期：
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Pub Mat)
涵蓋議題：Industry analysis;competitive strategy;smartphone;strategy formulation;global
難易度：4 - Undergraduate/MBA
內容長度：15 頁
地域：Global
產業：Information; Media & Telecommunications
事件年度：2013
In 2013, after years of success, Samsung, a manufacturing conglomerate based in Korea but with offices, research and development divisions and factories worldwide, is established as a global powerhouse in the smartphone industry. But success has revealed opportunities and challenges that need to be addressed as the company navigates the competitive landscape. Samsung has sold more phones than rivals such as Nokia and Apple and is also a major player in the increasingly popular tablet computer market. Given the volatility of the industry and the market, in addition to the dynamic relationships between suppliers, manufacturers, technology providers, application developers and operating systems, Samsung needs to think carefully about its next competitive steps. Specifically, it has to think about one very important issue: should it continue to rely on Google’s Android operating system, or should it seriously consider an in-house software ecosystem?
教學手冊：Smartphone Industry in 2013: Samsung's Dilemma - Teaching Note
補充材料：