GREENoneTEC: Fierce Competition Under the Sun
商品編號：9B14M072
出版日期：2014/07/28
再版日期：
商品來源：
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Low-cost competition;competitive advantage;solar industry;Austria
難易度：5 - MBA/Postgraduate
內容長度：16 頁
地域：Austria
產業：Manufacturing
事件年度：2012
AWARD WINNER -John Molson MBA Case Writing Competition
GREENoneTEC, the global market leader in manufacturing flat plate solar thermal collectors, was facing new challenges: the potential market entry of Chinese low-cost competitors and a substitution threat from photovoltaics. The company’s founder and chief executive officer had developed GREENoneTEC from a garage start-up to the industry’s leading firm; however, GREENoneTEC’s research and development, production, quality, sales and distribution strategies, and diversification into other segments of the solar market would all have to be considered from new angles. How could GREENoneTEC create and maintain a sustainable competitive advantage in this changing and difficult environment?
教學手冊：GREENoneTEC: Fierce Competition Under the Sun - Teaching Note
補充材料：