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Uncle Betty's: Toronto's Most Innovative Chef-quality Diner

Ariff Kachra; Qasim Pirani

商品編號:9B14M050
出版日期:2015/02/27
再版日期:
商品來源:
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Growth;scale;value chain;competitive positioning;resources;capabilities;Canada
難易度:4 - Undergraduate/MBA
內容長度:15 頁
地域:Canada
產業:Accommodation & Food Services
事件年度:2014

A couple who had moved to a new home in Toronto noticed that the area did not offer any dining options similar to the New York diners they had loved in their four years of living there. The couple, who had two young children, could not find a place nearby that was child-friendly and served chef-quality food. Rather than waiting for someone else to fill the gap in the upscale neighbourhood, the couple opened Uncle Betty’s. The restaurant was successful from day one. Now the owners want to grow Uncle Betty’s but they have some key questions. What growth options are realistic in light of their current resources and capabilities? What would be the right pace for growth to prevent others from copying the Uncle Betty’s experience?

教學手冊:Uncle Betty's: Toronto's Most Innovative Chef-quality Diner - Teaching Note
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