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The Lac-Megantic Disaster

Michael Sider; Mary Weil; Brian Dunphy

商品編號:9B14M040
出版日期:2014/04/16
再版日期:2014/04/15
商品來源:
商品主題:General Management/Strategy
商品類型:Case (Pub Mat)
涵蓋議題:Communications;crisis communication;issues management;media relations;Canada
難易度:4 - Undergraduate/MBA
內容長度:8 頁
地域:Canada
產業:Transportation and Warehousing
事件年度:2013

In July 2013, the chairman of Montreal Maine & Atlantic Railway is facing a public outcry as well as possible bankruptcy and the revocation of his operating licence. When one of the company’s trains derailed in the town of Lac-Megantic, Quebec, several of its cars carrying crude oil exploded. The explosions and subsequent fires destroyed the downtown core and killed several dozen people. The oil spill also contaminated the local lake and river, leading to an environmental disaster for the community. The company was slow in issuing a press release, which pointed the finger of blame on the train’s engineer and the fire department that had responded to an earlier engine fire on the train. Someone had powered down the train and that had released the brakes. Since the train was parked on an incline, without brakes it had rolled into town, gathering speed until it hit a crossroads and derailed. Five days after the derailment, the chairman finally visited the town where he spoke off the cuff and without French translation, further angering the grieving citizens. Now he faces the kind of public and professional censure that might end his career.

教學手冊:The Lac-Megantic Disaster - Teaching Note
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