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Earthwear Face & Body: Communicating Corporate Culture (A)

Mary Weil; Julia Cutt

商品編號:9B14C045
出版日期:2014/10/15
再版日期:2014/10/28
商品來源:
商品主題:Entrepreneurship; Organizational Behaviour/Leadership; Communications
商品類型:Case (Field)
涵蓋議題:Corporate culture;human resources;communication;Canada
難易度:3 - Undergraduate
內容長度:9 頁
地域:Canada
產業:Retail Trade
事件年度:2014

By the spring of 2014, the founder of EarthWear Face & Body is in desperate need of part-time employees to help run her successful skin care retail business, which she runs out of her home in North Battleford, Saskatchewan. After eight years of hard work, she has turned her part-time hobby making all-natural skin care products into a thriving business. She sells her products online, through retail stores, at craft and trade shows and at the Saskatoon Farmers' Market. But her successful business has become too much work for her to manage on her own. A failed attempt to bring on a part-time employee made it clear that she needs to develop a targeted recruitment strategy. How can she effectively communicate her corporate culture to attract the best candidates? See supplement 9B14C046.

教學手冊:Earthwear Face & Body: Communicating Corporate Culture (A) and (B) - Teaching Note
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