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Asian Paints: Gaining Competitive Advantage Through Employee Engage-meant

Upasna A. Agarwal; Rajen Gupta

商品編號:9B14C029
出版日期:2014/08/13
再版日期:2014/08/14
商品來源:
商品主題:International Business; Organizational Behaviour/Leadership
商品類型:Case (Field)
涵蓋議題:Employee engagement;psychological contracts;India
難易度:5 - MBA/Postgraduate
內容長度:12 頁
地域:India
產業:Other Services
事件年度:2009

The national head of sales for consumer business for one of India’s largest paint companies was anxious and concerned about the plummeting levels of employee engagement at his company. He was also aware of an increasing number of complaints about employee’s attitudes and their approach towards both work and the organization from people in senior management. As a seasoned business manager, he knew that he needed to understand and address the gaps between the employee’s expectations and the needs of the organization.

教學手冊:Asian Paints: Gaining Competitive Advantage Through Employee Engage-meant - Teaching Note
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