Moximed Inc.

Elizabeth M.A. Grasby; Robert Bremner

商品編號：9B14B004
出版日期：2014/04/17
再版日期：2016/04/19
商品來源：
商品主題：Accounting; Entrepreneurship; International Business
商品類型：Case (Field)
涵蓋議題：Marketing mix;consumer analysis;cost accounting;China
難易度：1 - Introductory
內容長度：8 頁
地域：China
產業：Health Care Services
事件年度：2014

The CEO of a newly formed corporation had just finalized several outsourcing agreements to manufacture MoxiMed’s flagship product, the MoxaLamp. The MoxaLamp was designed to replace the practitioner’s role in administering moxibustion, a popular form of traditional Chinese medicine therapy. Now that the MoxaLamp was ready for production, the CEO must select a target market and set the appropriate selling price.

教學手冊：Moximed Inc. - Teaching Note
補充材料：