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Lululemon Athletica's Product, Employee and Public Relations Issues

Stefanie Beninger; Simon Pek; Karen Robson; Adam J. Mills

商品編號:9B14A039
出版日期:2014/10/09
再版日期:
商品來源:
商品主題:Marketing
商品類型:Case (Pub Mat)
涵蓋議題:Public relations;product recall;ethics;controversy;Canada
難易度:4 - Undergraduate/MBA
內容長度:9 頁
地域:Canada
產業:Retail Trade
事件年度:2013

Lululemon, a successful yoga and athletic apparel company, faced a number of controversies notably those surrounding comments made by the founder and regarding employee and public relations. Many of these controversies seem out of line with Lululemon's Manifesto, a one-page collection of sayings that guide the company's actions. These issues culminate with issues regarding one of their most popular products, resulting in a product recall in 2013. As Lululemon enters 2014, facing drops in their share price and a revenue growth below expectations, Lululemon's new CEO has to make some decisions about the best way forward for the company.

教學手冊:Lululemon Athletica's Product, Employee and Public Relations Issues- Teaching Note
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