Lac-Megantic Train Derailment: Putting Out the Fires (A)
商品編號：9B13M135
出版日期：2014/06/01
再版日期：2014/07/01
商品來源：
商品主題：General Management/Strategy
商品類型：Case (Pub Mat)
涵蓋議題：Crisis communications;public relations;leadership;ethics;Canada
難易度：4 - Undergraduate/MBA
內容長度：5 頁
地域：Canada
產業：Transportation and Warehousing
事件年度：2013
In the early morning of Saturday, July 6, 2013, the chairman of the Montreal, Maine & Atlantic Railway Limited faced a catastrophic situation when a company train carrying crude oil derailed in the small town of Lac-Megantic, Quebec, Canada, causing a series of explosions that decimated the downtown core. Emergency crews fought to put out fires and search for survivors; residents were relocated to a local school to escape the noxious fumes, but the death toll and number of missing continued to rise. In the days that followed, as the provincial police and federal agencies began to investigate and suggested they might lay charges of criminal negligence, the company, which had no permanent public relations staff, needed to devise a communication strategy to reassure various stakeholders who were looking for answers as to why the derailment occurred, who would be held accountable and ultimately what action would be taken in the aftermath of such a deadly event. Also available is the supplement case 9B13M136.
教學手冊：Lac-Megantic Train Derailment: Putting Out the Fires (A) and (B) - Teaching Note
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