Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply
商品編號：9B13M118
出版日期：2014/02/21
再版日期：2014/11/19
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Sustainability;supply chain;retailing;corporate social responsibility;Canada
難易度：4 - Undergraduate/MBA
內容長度：11 頁
地域：Canada
產業：Retail Trade
事件年度：2013
By 2013, Sobey’s Inc., one of Canada`s largest food retailers, had initiated a number of programs in order to reduce its environmental footprint and to try to meet the public’s expectations that business would address such sustainability issues as waste management, genetically modified products and food safety. At the top of Sobey’s agenda was to develop a sustainable seafood strategy. While data collection, metric selection, employee incentives and customer education were important parts of this emerging strategy, a central decision was what products to choose to sell or not to sell. Certain major competitors had announced that they would sell only “certified sustainable” seafood, an approach strongly advocated by well-known environmental organizations. Sobey’s, on the other hand, decided that to abandon uncertified seafood would not only hamper its bottom line but also would eliminate its ability to push the very fisheries that needed more guidance towards better practices. Yet, to continue to sell “red zone” seafood was very controversial and could jeopardize Sobey’s standing as a leader in sustainable practices — an outcome that could have serious negative consequences in the marketplace. In this context, the vice-president of sustainability had to implement a sustainable seafood strategy by year’s end.
教學手冊：Sobey's Inc: A Strategic Approach to Sustainable Seafood Supply - Teaching Note
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