Diversey in India: The Growth Challenges and Options
商品編號：9B13M115
出版日期：2014/10/01
再版日期：2014/08/01
商品來源：
商品主題：Entrepreneurship; General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Business models;industry transformation;cleaning industry;market building strategy;India
難易度：5 - MBA/Postgraduate
內容長度：12 頁
地域：India
產業：Other Services
事件年度：2012
Diversey, a leading global brand in the business-to-business cleaning industry, had entered the Indian market positioned as a total cleaning solution provider to institutional customers. It differentiated itself from the competition with its end-to-end solutions, superior products and service levels, research and development capabilities and value-based pricing. While it had some success in India, it felt that there was a huge untapped opportunity for growth. However, a developing country like India posed several challenges due to its social and cultural differences (e.g., local unorganized competition, customer price sensitivity, complex distribution channels, etc.) versus developed countries. The case provides an opportunity for students to apply a number of conceptual tools (i.e. Porter’s 5 forces analysis, 4C analysis, SWOT analysis, value- chain analysis and the stakeholder power/interest matrix) to analyze the current strategy and identify the best alternatives for Diversey to move forward with its growth objectives.
教學手冊：Diversey in India: The Growth Challenges and Options - Teaching Note
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