您選擇的商品

Charles Chocolates (A)

Charlene Zietsma

商品編號:9B13M094
出版日期:2013/08/27
再版日期:2019/04/23
商品來源:
商品主題:Entrepreneurship; General Management/Strategy
商品類型:Case (Field)
涵蓋議題:Growth Strategy;Strategic Positioning;Strategy Implementation;Strategic Change;United States
難易度:4 - Undergraduate/MBA
內容長度:15 頁
地域:United States
產業:Manufacturing
事件年度:2012

A new president has been hired to double or triple the size of Charles Chocolates, a high end chocolate producer and retailer in Portland, Maine. The case allows a comprehensive analysis of marketing, manufacturing, human resource, financial and strategic positioning issues in a small company with manufacturing, retailing, wholesaling and Internet operations.

教學手冊:Charles Chocolates (A), (B) and (C) - Teaching Note
補充材料: