Mabe: Learning to Be a Multinational (A)
商品編號：9B13M042
出版日期：2013/05/04
再版日期：2016/03/03
商品來源：
商品主題：General Management/Strategy; International Business
商品類型：Case (Field)
涵蓋議題：Joint ventures;Internationalization;Latin America;Russia
難易度：4 - Undergraduate/MBA
內容長度：16 頁
地域：Russia; Latin America
產業：Manufacturing
事件年度：2012
AWARD WINNER -Latin American Business Cases Award, European Foundation for Management Development (EFMD) Case Writing Competition
A Mexican appliance manufacturer, MABE, has evolved quickly after selling nearly half its stake to a large multinational company in the early 1990s. The manufacturer was then able to dominate the Mexican appliances market and venture into other Latin American countries. Just before the 2008 financial crisis, the manufacturer formed a joint venture with a Spanish company and entered the Russian market, but it was not successful. The manufacturer faced a dilemma: Should it leave the Russian joint venture with its Spanish partner and refocus on other emerging markets? Should it acquire a local manufacturer? Should it remain as it was?
This case can be taught on its own, or in combination with Mabe: Learning to Be a Multinational (B) 9B15M121.
教學手冊：Mabe: Learning to Be a Multinational (A) - Teaching Note
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