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Windermere Manor: Sustainability and Change

Chetan Joshi; Hari Bapuji; Ramasastry Chandrasekhar

商品編號:9B13C044
出版日期:2013/10/12
再版日期:2013/09/12
商品來源:
商品主題:Marketing; Organizational Behaviour/Leadership
商品類型:Case (Field)
涵蓋議題:Organization design;communication to stakeholders;sustainability;research methods;operations;Canada
難易度:4 - Undergraduate/MBA
內容長度:7 頁
地域:Canada
產業:Accommodation & Food Services
事件年度:2012

In the hotel industry, the reuse of towels is considered a main step toward reducing hotels’ high carbon footprint. Windermere Manor, a private, high-end hotel, has established a routine to encourage its guests to reuse towels; however, the hotel’s towel-replacement rate exceeds its towel-reuse rate. The intended routine for identifying towels for reuse is not being followed, even by the hotels’ own housekeeping staff. The hotel's general manager examines the reasons for the breakdown of routine and considers ways of correcting the situation.

教學手冊:Windermere Manor: Sustainability and Change - Teaching Note
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