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The Cultural Battle of the Australian Army

Gerard Seijts; Jana Seijts; Paul Bigus

商品編號:9B13C035
出版日期:2013/09/10
再版日期:2013/02/12
商品來源:
商品主題:International Business; Organizational Behaviour/Leadership
商品類型:Case (Pub Mat)
涵蓋議題:Sexism;organizational culture;leadership character;communication;change;Australia
難易度:4 - Undergraduate/MBA
內容長度:7 頁
地域:Australia
產業:Other Services
事件年度:2013

The Chief of the Australian Army faces a significant public scandal. In recent weeks, allegations have emerged that members of the country’s defence forces, including officers, shared explicit emails and photos that denigrated women. The scandal occurs as the Australian Defence Force is actively encouraging more women to join the ranks of the military. The Chief of the Australian Army needs to devise a strategy to communicate to the victims of the scandal, members of the army and the general public that the Australian Army is a national institution with strong values and moral standards and will not tolerate chauvinism of any kind.

教學手冊:The Cultural Battle of the Australian Army - Teaching Note
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