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Taj Hotels: Building Sustainable Livelihoods

Garima Sharma; David G. Hyatt

商品編號:9B13C032
出版日期:2013/10/18
再版日期:
商品來源:
商品主題:General Management/Strategy; International Business; Organizational Behaviour/Leadership
商品類型:Case (Field)
涵蓋議題:Cross-sector partnership;corporate social responsibility;bottom-of-pyramid supply chain;social and economic value
難易度:4 - Undergraduate/MBA
內容長度:12 頁
地域:India
產業:Accommodation & Food Services
事件年度:2012

This case explores issues faced by the corporate sustainability manager at the corporate headquarters of a large hotel group in a developing nation as she implements her company’s corporate sustainability strategy through supplier partnerships with bottom-of-the-pyramid (BoP) social organizations. Under the rubric of responsible purchasing, the hotelier’s “Creating Sustainable Livelihoods” initiative engaged cause-based nongovernmental organizations (NGOs) by exploring opportunities where the products or services of such organizations could substitute for similar products or services sourced from for-profit suppliers. The case illustrates the challenges inherent in a BoP responsible purchasing strategy, including the delicate balance between meeting business objectives while supporting social causes.

教學手冊:Taj Hotels: Building Sustainable Livelihoods - Teaching Note
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